ABC1 News

ABC1 will begin showing adverts from April after signing its first advertising deal. Since its launch last September, the Disney-owned entertainment channel has aired commercial-free on Freeview and digital cable.
According to Broadcast, the company has now signed an agreement with Procter & Gamble, the world's largest advertiser.
"P&G is the world's largest advertiser, renowned for their expertise in marketing, and this decision is a flattering endorsement of both abc1 and our unique advertising approach," said John Hardie, executive vice president and managing director of Walt Disney Branded Television.
ABC1 plans to schedule two ad breaks per half hour but, in a move akin to that of the major US networks, there will be no ad break between the end and beginning of programmes.

[b]Credit to DigitalSpy and GH-UK.com[/b]

Posted on March 24th 2005 23:23 in Show.

Comments (0)

Nobody has left a comment yet. Why don't you go first?

Leave a comment

We are currently unable to accept your comment.

Possibly Related Stories

Title Date Posted Category
Kaley Cuoco News 29th June 2005 Kaley Cuoco
Breaking News: Futon Critic reports 8SR cancelled 16th May 2005 Archives