ABC1 News Posted 24th March 2005

ABC1 will begin showing adverts from April after signing its first advertising deal. Since its launch last September, the Disney-owned entertainment channel has aired commercial-free on Freeview and digital cable.
According to Broadcast, the company has now signed an agreement with Procter & Gamble, the world's largest advertiser.
"P&G is the world's largest advertiser, renowned for their expertise in marketing, and this decision is a flattering endorsement of both abc1 and our unique advertising approach," said John Hardie, executive vice president and managing director of Walt Disney Branded Television.
ABC1 plans to schedule two ad breaks per half hour but, in a move akin to that of the major US networks, there will be no ad break between the end and beginning of programmes.

[b]Credit to DigitalSpy and[/b]

Possibly Related Stories

Title Date Posted
Kaley Cuoco News 29th June 2005

Kaley Cuoco is far from gone with the demise of 8 Simple Rules, she has signed up for a low-budget movie where she stars a drug addict. Read the full story 

Breaking News: Futon Critic reports 8SR cancelled 16th May 2005

The Futon Critic has reported 8 Simple Rules is cancelled while Rodney, Less than Perfect, Jake in Progress are renewed. While this may not be the official word, it seems pretty clear 8 Simple Rules is cancelled.. Read the full story 

ABC1 gone 26th September 2007

ABC1 has been shut down days earlier than expected. Read the full story 

ABC1 closing down 7th September 2007

There is some bad news for 8 Simple Rules fans in the U.K. Read the full story 

ABC1 to launch on SKY and go 24-7 26th August 2005

Little under a year after its launch, ABC1 is set to join the Sky platform. Read the full story